Sample Case Study · Strategy

Brand Strategy + Print Campaign

How a community credit union could sharpen its positioning and carry it into a print campaign across its field of membership.

Sample engagement. This case study is an illustrative example of how Space One Media approaches this kind of project. The credit union name and figures are representative and do not describe an actual client or reported results.

Credit union (illustrative): Pioneer Valley CU
Profile: Community charter
Services: Brand strategy, messaging, print campaign
Timeline: 6 months

The challenge

Well liked by existing members, largely unknown to everyone else in the community.

Marketing had been product-by-product and promotion-by-promotion, with no shared story underneath. Prospects could not say what made the credit union different from the bank down the street.

Our approach

Positioning work grounded in member interviews and a review of local competitors.
A messaging framework the whole team could use, from the front line to the board.
A print campaign built for the community: direct mail, local publications, and in-branch.
Tracking set up so applications could be tied back to campaign pieces.

What we delivered

Brand positioning and messaging framework
Direct mail series and print ads
In-branch posters and brochures
Campaign tracking and reporting plan

Illustrative outcome

→ 22% increase in new member applications. 40% brand recognition lift.

This figure is illustrative. It shows the kind of metric we set as a goal and report against on a strategy engagement like this one.

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