Sample Case Study · Events
Three-Branch Grand Opening Campaign
How a growing credit union could open three branches with one coordinated campaign.
Sample engagement. This case study is an illustrative example of how Space One Media approaches this kind of project. The credit union name and figures are representative and do not describe an actual client or reported results.
- Credit union (illustrative)
- Coastal Heritage CU
- Profile
- Community charter, expanding footprint
- Services
- Campaign strategy, event assets, print and digital
- Timeline
- 4 months
The challenge
Three new branches opening in communities where the credit union had no presence yet.
Each opening needed to feel local while staying part of one campaign, and the team had to explain what a credit union is to people who had only ever banked with a bank.
Our approach
- One campaign platform adapted for each of the three communities.
- Pre-opening awareness through direct mail, local digital, and community partnerships.
- Grand opening event kits so each branch team could run a consistent event.
- New-member offers and onboarding communications tied to each opening.
What we delivered
- Campaign identity and messaging
- Direct mail, digital ads, and local media creative
- Event signage, giveaways, and branch materials
- New-member welcome series
Illustrative outcome
→ 2,100 new accounts in 30 days across all three branch openings.
This figure is illustrative. It shows the kind of metric we set as a goal and report against on a campaign like this one.
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