Sample Case Study · Branding
Brand Refresh + Digital Campaign
How a community-chartered credit union could modernize an outdated brand and win back younger members from neobanks.
- Credit union (illustrative)
- Lakeside Community Credit Union
- Profile
- Community charter, multi-branch
- Services
- Brand strategy, visual identity, digital campaign
- Timeline
- 6 months
The challenge
Outdated brand losing younger members to neobanks.
The logo, colors, and messaging had not changed in years, and the credit union looked dated next to app-first competitors. Long-time members still trusted the name, so the refresh had to modernize the look without walking away from the equity already built.
Our approach
- Member and non-member interviews to learn what the brand stood for today and where it fell short with under-35 audiences.
- A refreshed identity system that kept recognizable elements while updating typography, color, and photography.
- Messaging built around the credit union difference: member-owned, not-for-profit, local.
- A digital launch campaign across paid social, search, and email aimed at under-35 prospects in the field of membership.
What we delivered
- Brand guidelines and updated logo system
- Branch, digital, and print templates
- Launch campaign creative for social, display, and email
- Landing pages tied to the membership application
Illustrative outcome
→ 34% increase in under-35 member applications in 6 months.
This figure is illustrative. It shows the kind of metric we set as a goal and report against on a brand engagement like this one.
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