Sample Case Study · Digital
Digital Ads + Social Kit
How a federal credit union could reach new prospects and re-engage dormant members with a coordinated digital program.
Sample engagement. This case study is an illustrative example of how Space One Media approaches this kind of project. The credit union name and figures are representative and do not describe an actual client or reported results.
- Credit union (illustrative)
- Summit One Federal CU
- Profile
- Federal charter
- Services
- Paid digital, social media, creative production
- Timeline
- 90 days
The challenge
A growing share of members with accounts open but no activity, and little reach beyond the existing base.
The marketing team was lean and social posting was inconsistent. They needed a program that could run without adding headcount.
Our approach
- Audience plan covering both prospects in the field of membership and dormant members.
- Paid campaigns across social and display with creative built for each audience.
- A social kit of templates the in-house team could use to keep posting on-brand.
- Reactivation messaging focused on the products dormant members were most likely to use.
What we delivered
- Paid social and display campaigns
- Ad creative in all required formats
- Social media template kit and usage guide
- Performance reporting
Illustrative outcome
→ 3.2M impressions in 90 days. 18% reduction in dormant member rate.
This figure is illustrative. It shows the kind of metric we set as a goal and report against on a digital engagement like this one.
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